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Narrowly beating Transformers to the North American market, GoBots were the ultimate toy for a short while. Changing from robot to vehicle blew childrens' minds and paved the way for many an empty wallet in the years to come!
Originally created in Japan by Bandai as Robo Machine, Tonka purchased the rights and released them to the West after giving them heroic and evil factions. Later in the line, Tonka commissioned Bandai to create figures solely for the West's market.